Project: 2025 Cheongnamdae Jazz Tonic Key Visual and E.I Design
Client: CJB Cheongju Broadcasting Corporation
Project Period: February to May 2025
Client: CJB Cheongju Broadcasting Corporation
Project Period: February to May 2025
Cheongnamdae Jazz Tonic is a music festival held in Cheongnamdae, a presidential annex in Namil-myeon, Seowon-gu, Cheongju. Key visual design was commissioned for a festival to decorate beautiful music nights embroidered by prominent Korean artists.
We analyzed the nature of the festival and the existing key visuals, and developed design motif directions that would appeal to the appeal target. In response to the client's demand to intuitively convey the atmosphere of the festival, the overall atmosphere was brightened, and the theme of "May I Help You" was inserted to maximize the effect of attracting guests in May, the outing season.
It was a fun project that was well received by many people and was able to open a music festival that could be enjoyed by men and women of all ages. Thank you for reviewing it.
