Project: Production of Key Visual at the Chungcheongbuk-do Agricultural and Food Industry Fair
Client: Chungcheongbuk-do, Chungcheongbuk-do Enterprise Promotion Agency
Project Period: October 2025
Client: Chungcheongbuk-do, Chungcheongbuk-do Enterprise Promotion Agency
Project Period: October 2025
This project aims to encourage the agri-food industry in the province and pioneer a sales channel, so the poster, which will be the main key visual, had to play an important role. There was a deep discussion with the client through the initial two proposals, and the second proposal was finally decided as the main poster.
A production that considered not only the directions in the exhibition hall but also the movement of visitors such as guide signs was needed, and it was finally made into a large hanging banner and stand-type banner. In each promotional material, a QR code directly connected to HomePay was inserted to thoroughly prepare in advance for visitors.
Most of the key visuals were mainly purple with a slogan from North Chungcheong Province, and reduced monotony by matching sub-colors in various ways. Pleasant fonts were used to remind people of the pleasant atmosphere of the fair. Since octaneum modular booths were mainly installed, each director was made to meet the standard.
Thank you for watching :-)
