Project: LG CNS GDC Cowork
Client: LG CNS
Project Period: April 2024
LG CNS, a subsidiary of LG, which is scrambling to lead the world in consumer electronics, requested the design of employee training brochures.
Does it mean that a well-made research work is better than a clumsy history? Even though I didn't have a history of any other company, I got a job with just one high-quality research work.
A good client recognizes a good designer :-)
The company's representative color is basic, and a compact design has been built without compromising the nature of the booklet itself.
It even serves as a bright sub-color to support the representative color, so the design has become rich.
In fact, the actual design of the cover is different from this. It is different from the final delivery because you chose a concept that has some design and gap difference.
Sometimes a conceptual design looks better than a mass-produced design.
The booklet, which consists of no more than 100 pages, will serve as a quality educational material for corporate members.
Therefore, the design should be clean and clear.
While the majority of clients only want to pay for the designs they see, good clients humbly accept the invisible part of the designer as well.
A good piece is not a designer's output. It's a perfect collaboration between a client and a designer :-)

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